Top News This Month

Widdop & Co Softies release and Northern Powerhouse Q&A
Top Widdop News This Month
From Insider's Q&A to Softies Launch!

🌟 It's been an exciting month for Widdop & Co., and we’re thrilled to see our efforts getting recognised!

From the launch of our new Softies collection - a heartwarming line of plush toys inspired by our team’s children - to our CEO Stephen Illingworth’s feature in Insider’s Q&A series on the Northern Powerhouse, it’s been a momentous start to the year. 🙌

Insider's Northern Powerhouse Q&A

A huge thank you to incredible publications like The Business Desk, Insider Media, Toys n Playthings, and Gifts Today for sharing our journey with their audiences. It’s been amazing seeing the positive feedback as we bring our latest collection of lovable, high-quality plush toys to the market.

As Stephen discusses in the Northern Powerhouse feature, the North is home to so much talent and industry, and we’re proud to contribute to this growing hub of innovation from our roots in Chadderton. 🌍

Here’s to continuing the momentum through 2025, and we can’t wait to share even more exciting developments with you all. Watch this space! 👀

Launching New Softies Range

The new line features charming characters from teddies to turtles, bunnies to brown foxes.🧸

Developed by Widdop & Co's CEO, Stephen Illingworth, this heartwarming collection was inspired by the children of the company's team, including Stephen's own kids.

"The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team's children and my own family. It's a celebration of the creativity and innocence that kids bring into our lives." - Stephen Illingworth

Insights from Dan:
The Growing Demand for Softies

According to market research from Statista, revenue in the UK Dolls & Stuffed Toys market is projected to reach £880 million in 2025, with an annual growth rate of 4.09 percent expected from 2025 to 2029. 📈

Softies is perfectly positioned to meet this growing demand, emerging as a must-have for retailers across the UK. Designed with exceptional craftsmanship and universal appeal, each cuddly toy is made from soft-touch, high-quality fabrics that are safe for all ages.

"As a family business, we've always been about creating products that capture connection and warmth. The Softies range perfectly embodies that spirit. These toys are not just adorable - they're designed to be cherished companions for years to come." - Daniel Illingworth

Want To Feature Us?

Are you a journalist or member of the trade press looking to feature products from WIDDOP & Co in your publications or adverts?

Please visit our press page to get in touch with our marketing team, and we’ll be more than happy to assist you with information, press materials, or product features.

And if you haven’t yet, be sure to check out the Softies collection.