Affiliates / Buying Groups
At WIDDOP and Co., we are proud to work with the leading buying groups within the giftware trade. We work in partnership with each group offering promotional programmes and exclusive offers throughout the year. For more information on the buying groups please visit the relevant website or contact our sales office.

Associated Independent Stores
AIS is the largest independent non-food buying group of its kind in the UK and Ireland. All members of the AIS Buying Group are independently run retailers. Whether it's department stores, garden centres, furniture or homeware stores, AIS have created a suite of benefits which enable their members to thrive by combining their collective strength and expertise.
AIS work with independent retailers and a global supplier partnership - including WIDDOP & Co. - to negotiate exclusive discounts and help drive profitability. Members profit from the level of buying power and services normally enjoyed by bigger high street chains, yet with no loss of their independence.
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Choice Marketing
Founded in 2002, Choice Marketing has grown to become a leading buying and marketing group of 53 like-minded, committed and independent garden centres. Their goal is to help you increase your profitability by providing a support network that allows you to take advantage of the benefits of being in a group, whilst maintaining your independence. Additionally, their expertise in garden centre marketing ensures you have all the material you need for successful marketing campaigns.
As a member of their buying group, your garden centre could benefit from the excellent industry relationships they've built up over many years. They have direct contact with over 200 carefully selected suppliers garden centre suppliers across the UK, including WIDDOP & Co. Negotiations for terms and volume rebates for the group are handled centrally with all monies going back to members, helping to grow your business and increase profitability.
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National Federation of SubPostmasters
Joining the NFSP means you become part of a community of subpostmasters operating post offices all over the country. Using the expert guidance available, you'll be able to maximise the income from your post office and retail business. Your free membership means you'll have access to advice and support to help you run a successful business, by improving your retail offering and increasing sales, margins and ultimately your bottom line.
You'll benefit from exclusive deals with NFSP business partners, including access to specialised and discounted products. WIDDOP & Co. are happy to support tne NFSP and its members add real value by providing great products at competitive prices, complemented with seasonal promotions and activities.
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Cardgains
Cardgains is the largest buying group in the UK catering specifically for independent retailers within the greeting card, gift and associated products marketplace. More than ever, in difficult retailing conditions, Cardgains strives to assist members by focusing on areas where they can make a point of difference, including greeting cards, gifts and customer service.
Cardgains also aims to encourage new members by showing them benefits of the preferential trading terms from within the portfolio and how to use them to optimum potential. All suppliers in the Cardgains portfolio - including WIDDOP & Co. - offer preferential trading terms to members through negotiated discounts and a retrospective bonus scheme. The buying group also has an extensive marketing calendar, which has proved effective and a benefit to both members and suppliers.
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The Company of Master Jewellers
CMJ is a network of leading independent retail jewellers across the UK and Ireland. They strive to ensure the independent watch and jewellery retail sector remains a relevant and significant market by providing support and services specifically designed to enhance your business model and grow performance – without sacrificing any of your independence.
As the largest jewellery and watch buying group in the UK and Ireland, the benefits of being a member are both financial and practical. As a CMJ supplier, WIDDOP & Co. offer exclusive terms and some of the best discounts in the industry. You'll benefit from regular business networking opportunities and exclusive insight, news and offers to keep you one step ahead of your competitors. Free marketing materials are also available for retailers to promote key seasonal buying times in store and online.
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The Federation of Small Businesses
FSB offers advice to smaller businesses including tax, legal, HR and much more to support and protect you whilst helping achieve your ambitions. Running your own business is rewarding, but you don’t have to face the challenges alone. With the Federation of Small Businesses by your side, you’ll have all the support and expertise you need to start, run and grow your business.
As an FSB member you'll get access to exclusive discounts including the annual FSB Day, which brings together incredible offers and discounts from leading suppliers, as well as prize draws and giveaways.
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The Giftware Association
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. They can help you make money, save money and save time with our knowledge and contacts within the industry. From Trade Show discounts to registering your designs with then, The GA have something to help your business thrive, whether it's discounts, legal protection, crucial networking or just everyday advice.
The GA host the annual Gift of the Year Awards (GOTY), the premiere platform to showcase new and innovative products from the giftware industry. This year WIDDOP & Co. were delighted to be nominated for five of our products in the Gift of the Year competition and shortlisted for three.
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